Test and measurement vendor re-brands

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Ideal Networks, a manufacturer of data cable, network, and CCTV test equipment, will be known as Trend Networks from the end of March.

In re-branding, with a new tagline ‘Depend on Us’, the company aims to better reflect its vision, mission, goals, and position as a partner providing customers with innovation alongside dependable results, equipment, and support. The name change also consolidates the company’s identity following the acquisition from Ideal Industries,  more than two years ago by CBPE Capital alongside the incumbent management team. 

For the name Trend Networks, the firm looks to its history in the field of test and measurement.  Trend Communications was a telecoms test equipment manufacturer founded in 1965. Over almost four decades, the company launched numerous innovations, from telegraph testers, to telex machines, data transmission analysers and ISDN testers. Trend Communications was acquired by Ideal Industries in 2004 and later became part of Ideal Networks.

Paul Walsh, CEO for Ideal Networks said: ‘Trend Communications was a leading business with a strong reputation and a dedication to delivering industry-firsts. Under the name ‘Trend Networks, we share this same goal. However, it’s important for our customers and partners to know that our dedicated team remains unchanged, and that our products, such as LanTEK, are unaffected by the name change – you will still have access to our full range of industry-leading solutions.’

In the near future, under its new name the company plans to launch developments that enable its cloud-based platform to support more of its range of cable and network testers.  The Ideal AnyWARE Cloud, for example, which will be known as ‘Trend AnyWARE, provides enhanced capabilities for pre-configuration, collaboration, and reporting.  

Image credit: JesperG/Shutterstock.com

04 July 2022

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