Alcatel-Lucent and Telenor feel the need for speed
Alcatel-Lucent and Telenor Group have signed a three-year global frame agreement that aims to give customers fast, buffering-free mobile video and improve overall Internet service quality. The agreement will enable the deployment of mobile Internet optimisation for Telenor’s 2G, 3G and 4G networks in Europe and Asia.
Under the deal, Alcatel-Lucent will help Telenor address the challenges caused by mobile users accessing 'over the top' (OTT) video from sites like YouTube or Netflix. In high-traffic locations or for popular content being viewed by several people at once – such as the latest YouTube viral sensation – subscribers can be frustrated by slow connection times, interruptions to service and poor quality. What’s more, one subscriber streaming high definition video can affect service quality for others nearby.
Telenor will deploy technology that automatically manages the delivery of Internet traffic over a mobile network, optimising the experience for customers watching video and accessing web content while ensuring a surge in demand doesn’t affect those using the network for other activities.
Alcatel-Lucent will provide its leading professional services expertise including system architecture, design, planning and end-to-end integration and testing to provide a tailored solution for each of Telenor’s markets.
Alcatel-Lucent’s solution automatically adapts video streams to the most suitable format according to a customer’s mobile device, location and subscription level. This reduces the amount of bandwidth needed and has the added benefit of enabling a consumer to watch more video within the data quota of their monthly user agreement. It also temporarily stores copies of popular content on local servers to enhance the user experience.
Luis Martinez Amago, president of Alcatel-Lucent’s EMEA region, said: 'Our own network analytics show an explosion in the use of video as we move from 3G to 4G networks. Using our professional services expertise and experience, we are integrating Alcatel-Lucent and partner products to create an innovative solution that helps Telenor deal with this explosion in video traffic. And by improving the subscriber experience, Telenor will foster subscriber loyalty and tap into the growing revenue being generated by mobile subscribers.'