Fibre company flies the flag for Turkey

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Turkcell Superonline has become the first Turkish telecommunications company to receive the 'Hall of Fame' Award, which honours organisations that have achieved excellence in strategy execution, from Palladium Executing Strategy.

Palladium says the 'perfect strategy execution methods and outstanding results' achieved by Turkcell Superonline have made them worthy of this award, and will be featured in a report published by Harvard Business Publishing.

The key to the award has been Turkcell Superonline's fibre network reaching 32,000 km, reaching 520 thousand fibre subscribers and 1.5 million households with fibre; along with making two billion Turkish lira of investment in infrastructure – all within the space of six years.

Turkcell Superonline is the sole representative from Turkey this year among the 15 companies deemed worthy of this award, which has been given to the world's leading private and public institutions since 2000.

The company's chief finance officer Önder Şenol said: 'We started off five years ago to gain competitive advantage and make a difference in the market as a company with aggressive strategic and financial goals. Strategy-focused management gave us a clear framework and tool to reach our goals. When we consider our situation today, we can see that we have successfully managed and executed our strategy for strong growth and competitive advantage.

'We have reached a point where we are adding value to both our company and our country. Now we are maintaining the same approach when making our medium-term plans. We are going down a road that will support the sustainability of our success and bring us from good to perfect.'

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