'Insatiable demand' to fire investment growth
A growth in investment for fibre deployment and gigabit services for communities, to grow to meet the insatiable demand for broadband, will be the top broadband trend over the next year.
That is the view of participants of the BroadbandVision show who were surveyed by the organisers of the event, which will be held in Las Vegas next month (1 to 3 October).
Kevin Morgan, vice-chair of the board of FTTH Council America, said: 'The next 12 months will see significant investment in gigabit services for communities across North America. Gigabit deployments are now being recognized for enabling communities to attract new industry, improve quality of life for their citisens and promote innovation that makes a difference.'
Merry Shepard, product and marketing manager at Canby Telecom, added: 'Providers of broadband services, specifically telcos, will continue with heavy investments in infrastructure and fibre deployment to strengthen their position as the premier broadband service provider for their serving area. 'Smart home' and 'smart office' will be the buzz phrases for 2015 and the 'Triple Play' competition between telcos and cable companies will become a thing of the past.'
The survey concluded that there would be two other significant trends:
- An increase in streaming video consumption and improvements in broadband streaming will enable residents in rural areas to have better video experiences; and
- Continued advancements in broadband technologies will be required to meet the increased need for cloud-based services.
While these trends are considered to be individually important to the continued growth of broadband technology, Kevin Kutcher, vice president of marketing at CHR Solutions, believes that when these elements come together, they create a common demand for an unparalleled customer experience.
He said: 'While broadband speed and performance absolutely matter, the customer experience will continue to evolve as a primary differentiator among companies.
'The competitive landscape has never been more intense and to meet these competitive realities broadband carriers will need to focus on creating a meaningful and engaging customer experience. Implementation of the right tools and technology, and knowing how to leverage data, will be the game changer for companies looking to drive an exceptional customer experience and increased corporate value.'