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New Europe general manager for Swiss cable firm

WETZIKON, SWITZERLAND – Swiss cabling specialist Reichle & De-Massari (R&M) welcomes Michiel Panders as the new general manager for Europe. In this position, he will be in charge of all European countries excluding Germany, Austria and Switzerland.

Panders, based in the Netherlands, has been connected to the ICT industry with more than 20 years of international business management experience. He worked for leading companies such as Alcatel, Global One and Cisco, where he held various management positions. Most recently, he was located in Seattle, USA as a sales director for a large global cloud service providers.

Stated Michel Riva, CEO at R&M: ‘I am delighted to have Michiel Panders on board of R&M. He brings with him a significant amount of experience in building key customer relationships and winning teams. We are very much looking forward to working with Michiel to accelerate growth in our three key market segments LAN, Data Center and FTTx.’

Panders added: ‘I am proud and excited for this opportunity to develop and strengthen R&M’s position throughout Europe. I have always seen R&M as a company with high quality products and solutions. And I'm looking forward to working together with my team to excite our customers with R&M’s infrastructure solutions – connectivity that matters.’


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