Broadband now leads the way in US TV viewing

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Broadband TV subscribers have outnumbered cable television customers in the United States for the first time.

A report from the Leicthman Research Group says the largest nine broadband television companies in the USA now have 49.915 million subscribers, compared to 49.91 million cable TV customers.

The report says the largest operator, Comcast, has 43 per cent of all US broadband internet customers, with Time Warner claiming nearly 24 per cent of the market.

Bruce Leichtman, principal analyst for Leichtman Research Group, said: 'With the addition of more than 30 million broadband subscribers over the past decade, cable providers have clearly expanded well beyond their roots in cable TV service.'

When added to the internet provision from telephone companies such as ST&T and Verizon, the United States' broadband companies now boast nearly 90 million customers – an increase of nearly 400,000 in the second quarter of 2014.

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