CityFibre calls for judicial review of UK advertising watchdog ‘fibre’ ruling
CityFibre has filed for a judicial review of the UK’s advertising watchdog, the Advertising Standards Authority’s (ASA), 2017 ruling, which approved the continued use of the term ‘fibre’ to describe services delivered over copper-based networks.
The builder, owner, and operator of fibre-optic infrastructure argues that the research and logic that led to the ASA’s decision was fundamentally flawed and that the watchdog has not only permitted, but also encouraged internet service providers to continue to mislead consumers.