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MicroCare Europe appoints Liam Taylor as European business manager, fibre optics

NEW BRITAIN, CONNECTICUT – MicroCare Corporation is pleased to announce that the UK’s Liam Taylor has joined MicroCare Europe bvba as European business manager for fibre optics. Taylor has extensive experience in industrial sales and the optical networking industry. His expertise will enable even faster sales growth at MicroCare Europe and the other MicroCare affiliates globally.

Taylor joins the company from a media background, allowing him to stay close to all the latest developments in fibre technologies. His career also has given him a broad familiarity with virtually every major European OEM, network operator, service provider and distributor in the industry.

While MicroCare provides a wide variety of critical cleaning chemicals, Taylor’s focus will be on the Sticklers fibre cleaning products. He will support the numerous Sticklers distributors in Europe and North Africa, and Taylor also will engage directly with network operators, design engineers, and equipment manufacturers to help them improve the performance of their networks.

‘It’s a very exciting time in the fibre industry, because the Sticklers products are right at the heart of the mix,’ Taylor said. ‘Everybody now realises that modern fibre networks must be cleaned to achieve their design goals. This creates the market requirement for more cost-effective cleaning tools, which in turn leads to urgent demand from customers for better service and support. It’s like the perfect storm!’

Scott Wells, european business manager for MicroCare, is equally pleased with the new appointment. ‘The fibre industry is full of exciting opportunities and we simply didn’t have the manpower to engage with them all. But fibre networks are indispensable in our networked world, which means the need to clean the fibre networks is even more critical. Liam’s expertise and reputation will open a thousand doors to the Sticklers products.’


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